L'Oreal Professionnel DIA Color Hair dye - 9.13

Dia Color is an alkaline, ammonia-free demi-permanent hair dye*. The portfolio includes 100% natural shades. The formula contains up to 91% ingredients of natural origin** and provides up to 70% gray coverage. Provides 3x more shine*** and enhances hair brightness. Creamy texture for easy mixing, application and rinsing.

L'Oreal's research in the field of hair coloring has shown that dull hair is a typical problem that women face even before the first gray hair appears. L'Oreal has found the reason: With age, the number of melanin molecules rapidly decreases, the hair becomes more and more dull, and only then turns gray.

To solve this problem, L'Oreal created a new technology to replenish the loss of melanin [Melanin Gap Filler Technology], which reproduces the color of melanin and fixes it in the hair fiber, filling the voids.

DIA COLOR BENEFITS:

1. Provides up to 70% gray coverage
2. Increases hair shine by 3 times***
3. Lightens by 1 level with alkaline technology without ammonia*
4. Adds color and volume to all hair types and textures
5. Allows you to achieve precise results with a wide range of shades, from the lightest blondes to the darkest browns, in cool, neutral and warm tones tones.

PRO USAGE TIPS:

1. You can use any Dia Activateur Developer with Dia Color (mixing ratio 1:1.5).
2. For best results, we recommend: 6-volume Dia Activateur Developer for soft highlighting; 9-volume Dia Activateur Developer for standard highlighting and color maintenance; 15-volume Dia Activateur Developer for intense coloring and optimal gray coverage. For lightening up to 1 level.
3. For gray hair up to 30%, mix 1/4 of the nuance shade with the natural shade. When coloring gray hair up to 70%, use a 1:1 ratio of the shade with a natural shade.
4. Development time - 20 minutes from the end of applying the dye to the last strand
5. To speed up the application of the dye, you can use the applicator and apply the dye in the sink. When coloring gray hair, use brush coloring for more precise processing.
6. After the holding time, carefully emulsify for several minutes. Rinse thoroughly until the water is clear. Finish with Metal Detox shampoo.

COLORING POSSIBILITIES:

• First shade and shine for girls trying coloring for the first time
• Hair color renewal
• Gray coverage up to 70%
• Adding shine to naturally dull hair

*Ammonia-free, for a pleasant scent **Individual shades vary - Maximum naturalness of ingredients is 92%, minimum - 84% ***Instrumental test compared to the previous formula