OLAPLEX

Olaplex is an American brand with a narrow positioning that has revolutionized the field of protecting hair structure during coloring and bleaching by releasing the two-component Olaplex product of the same name. Subsequently, the brand acquired several related hair care products, while maintaining its main conceptual focus. Now Olaplex is a self-explanatory name, by which hairdressers all over the world mean protection for hair during the coloring process.